Stillness is an illness.
The silent crisis that needed to be exposed.
Over 20,000 babies are born still each year in the US, but 1 in 4 of these could be prevented. PUSH asked us to help them expose the healthcare system's failure to respond to reports of altered fetal movement—the first and only warning sign of a baby in distress—and drive policy reform from the top down.
A campaign that demands accountability.
We created Stillness is an Illness, a bold awareness campaign anchored by a powerful short film. The film shed light on the nationwide gaps in care for altered fetal movement, framing the issue as an urgent healthcare crisis.
"Tens of thousands of lives will be saved as a direct result of this campaign."
Turning stillbirth grief into healthcare progress.
The campaign didn't just spark a conversation—it demanded action. With a NYC premiere and a digital rollout, we ensured grieving families' stories were heard while forcing healthcare professionals and policymakers to confront the need for change.
For results or more information about this project, please email us at team@kobase.io.